The principles of sustainable tourism are of great importance to PROMPERU, the national tourism office of Peru. Years earlier, we had developed the sustainable tourism content brand for Peru, Pachamama, to spotlight the numerous sustainable tourism initiatives currently happening in Peru, led by NGOs, private companies, tour operators and government agencies.
Traveling in a responsible manner, and using their visits as a means of helping to promote sustainability initiatives in a destination is becoming increasingly important to today’s traveler. Learning about sustainability initiatives in Peru could make these travelers more inclined to visit there.
Working closely with government agencies (PROMPERU, SERNAP—national park agency, and MINCETUR—community and culture), NGOs, the private sector and tour operators, GTG created a 200-page online brochure highlighting some of the sustainable tourism initiatives in Peru.
A Journey In Sustainable Tourism is being published in July 2020, providing numerous inspirational and uplifting stories that allow potential travelers to dream about visiting Peru when the COVID-19 pandemic no longer restricts international travel.
