The Situation
Having participated in a number of online sweepstakes promotions with LATAM Airlines, PROMPERU found itself with an email database of over 180,000 names, but no plan on what to do with them.
Having participated in a number of online sweepstakes promotions with LATAM Airlines, PROMPERU found itself with an email database of over 180,000 names, but no plan on what to do with them.
Industry research shows that email marketing is one of the most effective forms of digital marketing, with a CPM usually many times higher than other digital channels. Furthermore, the people on the PROMPERU database had already indicated an interest in traveling to Peru.
Green Team Global developed an email campaign to drive traffic to a new website designed to appeal to North American travelers, YourPerfect Peru. Here we posted fresh, exclusive content on a semi-monthly basis.We also developed a holistic social media campaign to support drive traffic to the site, which also offered discounted trips to Peru offered by our tour operator partners.
When COVID-19 shut down international travel to Peru, were formulated the messaging of Your Perfect Peru to be especially uplifting and inspirational. Our goal was to keep Peru top of mind, and fuel the dreams of eventual travel and escape.
- 23,862,070 impressions
- 44 participating tour operators
- 34,787 unique visits to the Deal page
- $400,000 ARV
- 215 pieces of original content
- 348,992 page views
