Energetic and highly personable, Paula arrives at Emerging Destinations with a wide range of expertise in travel industry sales, promotions, sponsorships and media relations. Her experience includes significant work with major corporations, celebrities and high-profile business entities, as well as the meetings/conventions, travel trade and leisure market segments in new, untapped niche markets.
Launching her own travel and promotion serviced in Los Angeles in 1993, Paula developed eco adventure travel program for Dominica, Brazil, South Africa, Namibia, Zimbabwe and West Africa that resulted in increased bookings from the U.S. to all of those destinations.

As Director of Sales for Ethnic Markets at Kartagener & Associates in New York, she created strategic marketing programs to increase group, incentive and leisure business in South Africa via innovative brand awareness campaigns and travel agent cooperative programs targeting ethnic markets.
Since 2001, Paul has piloted marketing, sales, promotions, sponsorships and media relations in the U.S. for South African Airways as Director of Special Markets and Director of Sales in the Western Region. In addition to escorting media fam trips, representing the company at trade shows and conferences, and managing the airline’s relations with the South African Embassy in the U.S., she also increased the profile of South African Airways through major programs with entities like the National Basketball Association (NBA), Corporate Council on Africa, National Association of Black Journalists and several celebrity figures.